Forum Posts

Rupa Islan
Jul 30, 2022
In Welcome to the Food Forum
As can be seen from the figure, in the traditional music industry chain, record companies occupy the core position, grasping music creation, music products, copyrights, artists and singers, and they are the source of almost every industry chain. After a piece of music is produced, it must go through this set of processes before it reaches the user, who pays for it. Because of the content and channels, record companies have absolute right to speak in this industry Buy email list chain. Each industry chain is a channel that it can control, and each industry chain can share certain benefits. In this period, independent musicians, because most of the resources and channels were in the hands of the record companies, mainly rely on bar singing, livehouses or small music festivals to achieve "promotion by performance". The cycle of gaining popularity is very long and due to Most of the energy is put into the performance, and the quality of the output works is relatively unstable. Compared with the traditional music industry chain, first of all, from the perspective of content, although record companies are still the largest "content providers" and hold the music copyrights of a large number of mainstream music "head" artists, with more content players, music creation is no longer an issue. In addition to record companies, production agencies, music variety shows, independent musicians and independent music labels, and even some online singers and anchors, can create musical works of a certain value and have their own markets. The reason is that from the picture we can see that the music product market, which was originally a major profit point for record companies, has disappeared, and for record companies and their singers, including music creators, this means that the monetization ability of music works is reduced. However, the commercial value cannot be reflected, and the original problem of copyright sharing in the industry has not been well resolved, which directly leads to a large number of music creators having to find another way out. So we can see that there are many excellent music creators behind music variety shows, production agencies, and independent musician labels, and we can also see "Backstage APP", "Break Music", "V-Fine" and so on. platform appears. . . On the other hand, performances, another way of making money in the music market, have become the most important way for many musicians and music companies to recover costs.
Analysis of independent music market and products content media
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Rupa Islan

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