Conversions. September 2015: Google stresses the importance of mobile micro-moments Understanding and navigating the mobile customer journey is becoming more important than ever. Google emphasizes micro-moments and mobile travel. Although the term “micro-moment” was introduced in April 2015, in September Google released “Micro-Moments: Your Guide to Winning the Mobile Shift,” which told brands how to
succeed in a mobile-first world. . This comprehensive guide included information on a rapidly changing digital landscape and provided actionable advice for marketers, using real business case studies. October 2015: Announcing Accelerated Mobile Pages (AMP) Customers fax number list expect pages to load quickly. Even as far back as 2009, Forrester found that around 40% of consumers would abandon a page that didn't load in three seconds. Accelerated Mobile Pages (AMP) address this need for speed. The AMP Project,
announced on October 7, 2015, is an open source initiative designed to help publishers create lightweight versions of their web pages to work better on mobile devices. February 2016: AMP news carousel goes live in Google search results After months of beta testing, AMP results are starting to show up in the "Top Stories" area of mobile search results. By delivering exactly what a user wants in an “I want to know” micro-moment, publishers can increase user engagement and drive more traffic to their content.